Mindfulness apps Calm and Headspace have raised big funding rounds in recent years, and have been growing in popularity.
Mobile analytics firm Sensor Tower reckons that the top 10 meditation apps generated $195m of user spending in 2019 – and that was before a global pandemic created a new spike in their popularity.
Anyway, the latest player in the space is a Turkish-German startup called Meditopia, which has just raised a $15m funding round co-led by Creandum – one of the early investors in Spotify.
Its tagline – ‘Mindfulness. Meditation. Music.’ makes it clear that music is a big part of its service, which like rivals has a basic free tier, but a subscription for the full service. According to news site Silicon Canals, Meditopia has grown to 14 million users since its launch in 2017.
The news came as Calm announced its latest partnership, with video streaming service HBO Max for a 10-episode TV series based on its sleep stories – complete with voice narration from the likes of Idris Elba, Keanu Reeves, Nicole Kidman and Lucy Liu.
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