Lots of music companies see India and Africa as important areas for growth in the coming years, and that applies to companies focusing on lyrics too.
LyricFind announced its expansion plans yesterday, with two new remote teams in India and South Africa. The Indian team will be focusing on providing lyrics in Hindi and Marathi, with more regional languages to follow. A similar approach is at play in South Africa, where its team will start with 10 southern African languages (Afrikaans, Zulu, Sotho, Xhosa, Tsonga, Venda, Tswana, Northern Sotho, Swati, and Ndebele since you ask!) before expanding to others later in the year. “The reason major partners like Google and Amazon turn to us as a primary lyrics provider is for the proven quality our process generates, and our focus on building a substantial local presence and expertise around the world to ensure that,” said CEO Darryl Ballantyne.