Landr began life as a startup with an AI-powered tool to automate the mastering of recordings, before expanding into distribution and promotion. It also raised a $26m funding round in July 2019 for more expansion.
Part of that growth involves the launch of ‘Landr Pro Network‘, which the company describes as a “digital marketplace that enables professionals to market and manage every facet of their businesses remotely”.
That means people working in the music industry can create profiles showing off their skills and experience, so that people can hire them for projects. Landr will also provide tools to manage these collaborations, including contracts, billing and video chat.
Among the pros listed already: mastering engineer Howie Weinberg; producer Steve Levine; drummer Eric ‘Boots’ Greene’; engineer Kory Welty and producer/songwriter Anton Guronsann – all of whom have worked with plenty of star artists.
The launch will put Landr into direct competition with Spotify, among other companies. In September 2019, Spotify acquired ‘music and audio production and collaboration marketplace’ SoundBetter, and sees it as a key part of its ‘two-sided marketplace’ strategy for the future.