Apparently rumours on Twitter have suggested that music artist Jason DeRulo earns around $75k for every TikTok video that he posts. Complex went to the horse’s mouth to establish whether it’s true, asking DeRulo about it in an interview.
“I think it’s tacky to say what I do make from them, but it’s far more than that!” said DeRulo. “But I’m not gonna say what it is.”
DeRulo has 28.3 million followers on TikTok, and his last 10 posts have averaged 8.1m views apiece. DeRulo also talked about TikTok’s growth, after his use of it was compared (by the interviewer) to DJ Khaled’s breakthrough on Snapchat in late 2015.
“When Snapchat came out he kinda took over the world! It was all about Khaled, and I think with that particular app, he was just able to show himself more than we’ve ever seen him. And I think it’s the same thing with TikTok. I’m able to show who I am, whereas in other apps I didn’t thrive as much because I couldn’t show me… People started to call me The King of TikTok, and I was like ‘Woah! That’s a lot of pressure’. But I decided to just wear it, to just wear that crown and be a leader.”