BMG strikes global music partnership with ITV Studios | Music Business Worldwide
BMG has struck a multifaceted new partnership with ITV Studios, the international TV production and distribution business.
The deal makes BMG the new music partner of choice across all areas of ITV Studios’ business, covering records, publishing, production music and synch – and spans BMG’s central music company as well as BMG Production Music.
The partnership includes a global music publishing and administration agreement for future commissioned music, the launch of a joint venture production music label and the development of a customised online platform.
In addition, will enable ITV Studios to collaborate with BMG and its artist and composer clients on new creative projects.
BMG said the deal “presents opportunities for the marketing of frontline artists as well as potential joint programme and film development concepts”.
David McGraynor, Chief Operating Officer, ITV Studios, said: “Music is a key part of the world-class programmes our talented production teams around the globe create to entertain millions of viewers. BMG demonstrated that they understood our music challenges and have come to the table with innovative solutions.
“We are looking forward to connecting our teams and working with everyone at BMG around the world to make this partnership a huge success.”
“We are looking forward to connecting our teams and working with everyone at BMG around the world to make this partnership a huge success.”
David McGraynor, ITV Studios
Alistair Norbury, President Repertoire & Marketing BMG UK, said: “Entering into such a comprehensive partnership in the middle of the pandemic when we can’t all be in the same room together is an incredible testament to BMG and ITV Studios’ ability to work in a coordinated way across all business segments.
“The partnership opens up a great opportunity for our artists and songwriter clients to maximise their exposure to television audiences. I would like to thank ITV Studios for their faith in BMG.”
ITV Studios is based in 13 countries across 60 production labels.
The company’s huge roster of scripted shows includes the Golden Globe-winning Bodyguard (pictured), in addition to the likes of World On Fire, This Is England ’86 and Poldark.
As a significant part of the deal, BMG’s fast-growing production music business, along with ITV Studios, will launch a new co-owned production music label.
In addition, BMG Production Music says it will provide ITV Studios with “preferential global access” to its entire production music repertoire.
“The partnership opens up a great opportunity for our artists and songwriter clients to maximise their exposure to television audiences. I would like to thank ITV Studios for their faith in BMG.”
Alistair Norbury, BMG
John Clifford, EVP & Global MD, BMG Production Music, said: “We are thrilled to kick off the production music part of this game-changing partnership with ITV Studios and our teams around the world.
“Not only does this deal slingshot our production music business to an almost immediate, market-leading position in the UK – but with ITV Studios already established as a prominent international production company, we are excited to play a significant, mutually beneficial role in further advancing ITV Studios’ music strategy around the world.”
ITV Studios will gain access to BMG’s first-in-class royalty portal, myBMG, which offers insight into royalty information, analytics, and other reporting.
Additionally, BMG is create a new, customised online platform which it says will offer an “intuitive, cutting-edge music delivery system to act as a one-stop-shop for ITV Studios’ creative teams”.
The platform will host ITV’s commissioned music, music from the new joint venture production music label as well as BMGPM’s broader catalog offering.
The portal will also provide a direct link for ITV Studios’ creative teams to browse and search across BMG’s synch catalogue.Music Business Worldwide
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