In November 2018, YouTube said it had spent $100m developing its Content ID system for detecting copyrighted music in uploads and giving rightsholders options to remove, leave or monetise those videos.
That level of investment is beyond many music startups, but there are partnerships to be done. The latest example is with US streaming service Audiomack, which is working with ACRCloud’s copyright protection technology.
The tech uses audio fingerprinting to scan all newly uploaded music to Audiomack, with the press release claiming that it currently gets “thousands” of user-generated uploads to its platform every day.
Audiomack has traditionally focused on direct artist uploads, but in August 2019 it signed its first major-label licensing deal, with Warner Music Group. At that point, its service had eight million monthly users.