Spinnup is one of Universal Music Group’s distribution services for independent artists, which originally launched in Sweden in 2013 before expanding to other countries.
Artists can use it to upload their music to digital services, with the additional hope of being spotted by UMG’s A&R teams – more than 80 Spinnup-distributed artists have been signed by the label group so far. Now it’s launching in Japan, where it will distribute to services including Spotify, Apple Music, Amazon Music, Line Music and AWA. It will also be waiving its annual fee for distribution for a limited time, as encouragement for artists to sign up.
It’s an interesting move, because Spinnup will be going head to head with TuneCore Japan, which has a big share of the streaming market in Japan thanks to its roster of artists and labels.