India-based music streaming platform JioSaavn is ramping up its podcast offering.
The platform, which claims to be South Asia’s largest audio streaming platform, has entered into a partnership with New York-based, Voxnest-owned podcast creation, distribution and monetization platform Spreaker.
The company, launched in January 2018 following the merger of Spreaker and BlogTalkRadio, is led by co-founder and CEO Francesco Baschieri and is headquartered in New York.
The deal will allow Spreaker podcasters to distribute their content to JioSaavn from Spreaker’s CMS and on the Spreaker Studio app.
The integration also means that JioSaavn’s base of more than 104 million active monthly listeners will now have access to popular podcasts like Those Conspiracy Guys, The Slang Podcast, and Little Did I Know, among others.
PwC and IAB reported a 58% spike in Indian podcast listeners compared to the previous year at the end of 2018.
India’s growing interest in podcasting was highlighted in Voxnest’s State of the Podcast Universe Report at the end of 2019, revealing that India is also one of the Top 10 fastest growing countries for podcast content creation.
“The momentum for podcasting is building quickly in India, and this strategic partnership helps us make global content easily available to Indian audiences.”
Ishani Dasgupta, JioSaavn
“The momentum for podcasting is building quickly in India, and this strategic partnership helps us make global content easily available to Indian audiences,” said Ishani Dasgupta, Podcast Partnerships Lead at JioSaavn.
“Podcasts are powerful and rapidly gaining traction in the Indian market, and by joining forces with Spreaker, we’re creating a global exchange that could help with the flow of new thought, ideas and information from different cultural communities.”
“We’re thrilled for what a partnership with JioSaavn means.”
Tonia Maffeo, Voxnest
Tonia Maffeo, Head of Marketing at Voxnest, added: “We’re thrilled for what a partnership with JioSaavn means.
“They’ve been leading the charge of educating Indian listeners about podcasting, and we’re happy to be a part of building on that conversation by bringing even more valuable podcast content to the table.”Music Business Worldwide