Primary Wave Music Publishing has taken an equity interest in the newly launched podcast content production studio, Audio Up.
Led by founder and CEO Jared Gutstadt (pictured) (formerly of the Jingle Punks), Audio Up plans to use Primary Wave’s financial and artistic resources to expand its platform and capabilities.
Audio Up’s first podcast title, The Dennissance, launched on April 8, 2020 and stars actor and musician Dennis Quaid.
The podcast sees Quaid conducting in-depth interviews with high profile actors, politicians, personalities, musicians and business leaders.
Quaid will also serve as director on Make it Up As We Go, the first scripted podcast that will feature original songs, an A-list cast (including co-creator, Scarlett Burke and actor Craig Robinson) and original music by Scarlett Burke and Nicolle Gaylon.
Audio Up plans to launch an official soundtrack for the podcast in conjunction with a TV strategy.
Additionally, Audio Up currently has projects in development with Lakers NBA superstar, music producer Javale McGee, and celebrity health and wellness guru JP Crimi.
“This relationship will provide opportunity for us to incorporate and create new vehicles for our clients and songs from our roster of legendary catalogs.”
Justin Shukat, Primary Wave Music Publishing
“Jared has the unique ability to create, sell and cross pollinate content like no other entertainment executive,” said Justin Shukat, President of Primary Wave Music Publishing.
“Audio Up continues down this path in the podcast space, with Primary Wave providing publishing and administration support for all their new properties.
“This relationship will provide opportunity for us to incorporate and create new vehicles for our clients and songs from our roster of legendary catalogs.”
“From the infancy days of Primary Wave, we admired Jared’s entrepreneurial spirit in building an excellent disrupting business in music and content.”
Ramon Villa, Primary Wave Music
Ramon Villa, COO of Primary Wave Music, added: “From the infancy days of Primary Wave, we admired Jared’s entrepreneurial spirit in building an excellent disrupting business in music and content.
“Building on our relationship we are excited to now be true partners and to help feed Jared’s captivating creative energy in new content endeavors for all the Audio Up partners using Primary Wave’s growing catalog as a stepping stone.”
Music Business Worldwide
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