A new music app called Top Mix is promising that “anyone can make music with the swipe of a finger”. Released for iOS, it’s the work of a team led by former executives from social mobile gaming company Crowdstar.
Top Mix is free to download, and in its App Store blurb’s words “allows you to mix songs by swiping through instrument options, just like swiping through filters for photos”. There’ll be daily ‘mix challenges’ and a leaderboard based on the feedback of other players. And ‘players’ is the word used: Top Mix is being presented as much as a game as it is a music creation app. That extends to the business model, where in-app purchases of virtual ‘diamonds’ (from a handful for £1.99 to a ‘mountain’ for $99.99) are how developer DNArt will make its money.
One of the things players can spend their diamonds on is entering the challenges: at the moment there’s one based around 3LAU’s track ‘Close’, with the winner getting a one-hour video-chat about music production with the artist.
DNArt’s CEO and co-founder is Jeffrey Tseng, who was previously the boss of Crowdstar, the developer of popular mobile games Covet Fashion and Design Home. That company was acquired for $45m in 2016, and Tseng founded DNArt the following year.
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