Warner Music has expanded in Vietnam, with the opening of Warner Music Vietnam in Ho Chi Minh City, which will be led by Managing Director Lisa Nguyen.
Today’s news marks the latest expansion for Warner Recorded Music, which last month announced that it was opening in India.
Nguyen joins Warner Music Vietnam after serving as Head of Zing Media, the digital media specialist owned by Vietnam’s VNG Corporation, for the previous three years.
She will report to Simon Robson, President, Warner Music Asia.
Warner Music Vietnam has already signed a number of domestic acts – including Vũ and Chillies (pictured main) and had four of the top five tracks on Spotify in Vietnam last week.
Vùng Ký Ức, Chillies’ debut single with Warner, was No.1, while their catalog track Mascara was at No.5, with Dua Lipa claiming the No.2 and No.3 spots.
Nguyen started her career at Nielsen Vietnam as a research analyst intern. She joined VNG Corporation as a Senior Product Development Executive in 2012 and by 2015 the company appointed her as Head of Zing Media.
Simon Robson said: “This is a crucial moment in the development of Vietnam’s digital music market and it’s vital that we have a presence on the ground.
“I’m delighted that Lisa is heading our team as she’s highly respected in the Vietnamese music community, combining impressive marketing and A&R skills with a great understanding of the local music scene.
“This is a milestone moment in Warner’s strategy of expanding its international footprint in our ever more globalized music market.”
Lisa Nguyen added: “It’s an honor to lead Warner Recorded Music’s expansion into Vietnam.
“We’ve long had a thriving local music scene and a love for global acts, and now we can harness that huge enthusiasm.
“We’re hitting the ground running and signing some amazing artists, while exposing a new huge audience to our brilliant international acts.”
Music Business Worldwide