Usually the house band on The Tonight Show, excellent hip-hop collective The Roots are using this period of social distancing to work on their YouTube channel. They already have 267,000 subscribers to the channel and 165.3m lifetime views, but the coming weeks will see the group ramp up their original content.
There’ll be DJ sets from Questlove, as well as other videos “from short form storytelling to live conversations, as well as performances and podcasts”, with artists, authors and other creatives due to guest.
The band’s own production company Two One Five Entertainment will be making the videos, with Live Nation Urban also involved. “After we made the decision to postpone The Roots Picnic, there was a major creative void as usually we spend the months of April and May on phone calls and in countless meetings planning the various aspects of the event. We built this idea for a content-rich channel after seeing the immediate success of Questlove’s virtual DJ sets,” said The Roots’ manager Shawn Gee, who’s also president of Live Nation Urban. “We just hope people will follow and subscribe and we will keep the treats coming,” said Questlove.
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