Sasha Junk has been promoted to President of Concord’s KIDZ BOP, having previously held the title of SVP Marketing.
Junk will be based in KIDZ BOP’s New York City Offices and will report directly to Concord Chief Label Executive Tom Whalley.
The exec succeeds former KIDZ BOP President Victor Zaraya, who was recently elevated to Chief Revenue Officer at Concord.
KIDZ BOP celebrates its milestone 20th “Birthday” in 2021.
Junk will lead the brand, along with the global KIDZ BOP team with a year-long celebration, including new album releases, video collaborations, brand partnerships & activations and the expansion of the popular music franchise into the rest of Europe and Latin America.
“There’s no bigger children’s entertainment brand than KIDZ BOP and Sasha’s leadership has been a part of that success.”
Tom Whalley, Concord
Before joining KIDZ BOP in 2009, Junk was the Global Head of Publicity at Classic Media (now part of DreamWorks Animation).
Under her leadership, the KIDZ BOP Kids have been named Billboard Magazine’s “No.1 Kids’ Artist” for 10 consecutive years (2010-2019).
The brand has generated more than 4.5 billion streams and is nearing 2 million YouTube subscribers.
Junk spearheaded major brand alliances which have given KIDZ BOP the chance to reach new audiences, including the first-ever KIDZ BOP Experience at Hard Rock Resorts, as well as partnerships with Mattel, Subway and Dollar Car Rental.
Junk also oversaw KIDZ BOP’s national marketing campaigns for their live tours in conjunction with Live Nation, playing 50+ cities and reaching more than 250,000 fans annually.
Most recently, she assisted in expanding the brand into the UK and Germany, with combined sales of over 350,000 albums since launch.
“There’s no bigger children’s entertainment brand than KIDZ BOP and Sasha’s leadership has been a part of that success,” said Whalley.
“I look forward to working with her and the KIDZ BOP team as they continue to increase its presence around the world.”
“I am thrilled to be taking on the expanded role of President and would like to thank Scott Pascucci, Tom Whalley and Victor Zaraya for their support and dedication to creating an environment that empowers Concord executives and staff.”
Sasha Junk
Junk added: “I am thrilled to be taking on the expanded role of President and would like to thank Scott Pascucci, Tom Whalley and Victor Zaraya for their support and dedication to creating an environment that empowers Concord executives and staff.
“KIDZ BOP music positively impacts millions of kids every day, which is especially important during these challenging times.
“I look forward to working with our super talented KIDZ BOP team to identify new growth opportunities to move the brand forward as we gear up to celebrate our 20th Birthday next year.”
“Sasha and I have worked together for 10 years and I am very proud of what we’ve all accomplished at KIDZ BOP.”
Victor Zaraya
Outgoing KIDZ BOP President Zaraya, said: “Sasha and I have worked together for 10 years and I am very proud of what we’ve all accomplished at KIDZ BOP.
“I’m confident that Sasha and her team will be even more successful in the coming years.”Music Business Worldwide
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