Monday, March 30, 2020

Podcast listening may be falling amid coronavirus pandemic | Music Ally

There’s been a certain amount of debate in the last fortnite about whether music streaming isn’t, in fact, getting a spike in usage as more people work from home. Here’s some more possible context for that: perhaps non-radio audio is what’s getting a bit of a hit.

Podcast analytics firm Podtrac has been looking at its data for podcasts, and according to news site WWD “downloads in the space overall have dropped about 10 percent since the start of March” while “total unique listeners also dropped roughly 20 percent in the same time frame”. The drop is particularly noticeable since 9 March, too. “Podtrac found that last week, the entire American audience for podcasts fell 8 percent after declining 2 percent the week prior,” reported WWD. As to why this is happening, that’s still a subject for speculation. Was a large percentage of people’s podcast listening happening on their commute, for example? Are they more likely to be watching TV or tuning in to live radio while at home? We’ll surely get some survey-based data from some of the research firms soon to shed more light on this.

Stuart Dredge


No comments: