Odds are you’ve just released a new album or single and you’re thinking about the best way to get it out there, engage your fans, and make the largest impact possible. If that’s the case, it’s time to consider finding a PR firm to help you out.
Good thinking—you’re already a step ahead of the rest by knowing that simply releasing and hoping your fans notice is not a good strategy.
How to Find the Right PR Firm for Your Band
Find a publicist you vibe with
Check their client list
Request case studies
Choose a company in the same life stage as you.
Just because a PR company is working with major label artists, doesn’t mean they can get you the same placements as those artists. In fact, even if they choose to take you on as a client, you can’t go into it expecting because they got that band 5 playlist features and a spot in Billboard that your destiny is the same. It’s simply not how it works. If you’re not there yet, you’re not there yet, and no matter how much you pay a publicist, they can’t change it. We aren’t magical.
So when you’re looking for your perfect PR fit, consider a company that’s in a similar life stage. If you’re an emerging artist just starting out, you might want a smaller company that’s still building their contacts but is going to be a lot cheaper as a result, and you can grow together. Some of my first PR campaigns were with bands just getting their footing who entrusted me with their music and the results were fantastic. Don’t underestimate how hungry young PR firms are, and how hard they’ll work for you.
If you’re a few years in, maybe you want a medium size PR company that works with emerging bands, but has had higher tier placements and has a bit more experience and stronger connections within the industry.
It just depends—but don’t discount the smaller companies thinking they’re not a fit. Odds are, the smaller the team (IE: 1-5 people) the more hands-on they’ll be with your campaign.
Figure out your budget
I touched on this above, but a big part of finding the right PR firm is knowing what your budget is, and being able to save for it. Most medium-sized companies will likely charge around $1,000-$1500 USD per month for an album campaign and require a 3-month campaign. Some smaller firms just starting out might fall closer to $500/month, while the much larger firms will be $3,000/month and up.
Get in touch with each PR company directly to find out their rates (single rates are generally different than album rates) and then use all of this to make a decision.
This is an important one. No matter what, you want to be realistic in your ideals. The right publicist should be someone who believes wholeheartedly in your music and your message, has worked within your genre and seen success (whatever that is for their experience level) and will work hard to push this music into the world.
But don’t forget to stay humble—if you’re a fairly new band with a modest social media following, it’s not realistic to expect to get in Billboard or on a Spotify Official playlist with 3 million followers. And that’s not the publicist’s fault.
At its best, PR should be a vehicle to tell your story, engage your fanbase, and find new fans and opportunities. Finding the right publicist is the first step in that journey, and a crucial one.
Take your time, do your research, and then, find your perfect fit.
Written by: Angela Mastrogiacomo
Angela Mastrogiacomo is the founder and CEO of Muddy Paw PR, where her artists have seen placement on Alternative Press, Noisey, Substream, and more. She’s also the owner of music blog Infectious Magazine.. She loves baked goods, a good book, and hanging with her dog Sawyer.[from https://ift.tt/1n4oEI8]