Amazon Music has hired Rocío Guerrero in the newly-created position of Global Head of Latin Music.
Rocío will report to Ryan Redington, Director of Amazon Music, and will be based in the company’s New York office.
Now in more than 40 countries, Amazon Music recently announced its expansion into Brazil, and says that Latin-music monthly streams have doubled year-over-year worldwide.
Guerrero was most recently a senior member of the Warner Music Latin team as Vice President, A&R and Cross-Cultural Strategy. At Warner, where Guerrero was hired in October last year, she explored new artist development avenues across streaming services, helped identify emerging talent, and developed creative collaborations for Warner Music artists on a global and local level.
Prior to Warner Music, she held the role of Head of Global Music Cultures at Spotify, where she built the global music expansion strategy, which was instrumental in the globalization of Latin music.
“I’m thrilled to come back to streaming with Amazon Music, who is poised to have a massive, positive impact on the Latin culture.”
Rocío Guerrero, Amazon Music (pictured)
Amazon says the exec is joining its international leadership team to develop and lead the growth strategy and execution of Amazon Music in the Latin Music business, while developing and maintaining key industry relationships, identifying new marketing initiatives and building on the success of the platform’s global Latin playlists, including Fuego Latino.
Guerrero will build a team dedicated to Latin music content while identifying new initiatives that bridge music and voice innovation.
Guerrero said, “I’m thrilled to come back to streaming with Amazon Music, who is poised to have a massive, positive impact on the Latin culture. As Amazon Music continues to expand – there’s so much potential for incredible growth in Latin music, through marketing, artist relationships, programming, and voice with Alexa. I can’t wait to join this impressive, passionate team and begin building onto the incredible work they’ve already done in the culture.”
Rocío has been named to Billboard’s Latin Power Players list, as well as one of the Top 100 Most Powerful Female Executives by Billboard. She is also a member of the Latin Media and Entertainment Commission of the City of New York, and one of the Music Business’s Executive in Residence at New York University.
In August, Amazon Music hired former Sony exec Adam Block as Global Head of Catalog.
Last month, we learned that Alex Luke, Amazon Music’s Global Head of Programming and Content Strategy, was leaving the platform to join SiriusXM.Music Business Worldwide