While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy.
Guest post by Randi Zimmerman of the Symphonic Blog
For many of us, when we think of anything regarding video marketing, the first thing that comes to mind is YouTube. The fact of the matter is, we’d be wrong to think that.
81% of businesses actually prefer to use Facebook for their video marketing.
With Facebook video content getting 8 BILLION views per day, it’s hard to ignore the importance of utilizing this platform. Since video marketing is one of the most popular and effective methods of communicating a brands message to their audience, including video content in your brands marketing strategy is proving to be absolutely essential.
Here’s How to Create a Killer Facebook Video Marketing Strategy:
Try going native
Instead of just sharing YouTube videos onto Facebook from another source, try uploading your video directly to Facebook. Compared to YouTube links, native Facebook videos have 10x the reach.
Make the first couple seconds count
The biggest struggle in all of this is making sure the people who view your video aren’t scrolling right past your content. That’s why the first few seconds are absolutely crucial when it comes to catching the attention of your audience.
Apparently, 20% of viewers are likely to click away from the video in 10 seconds or less.
An amazing social video needs to inform the viewer of your key messages in a creative way that’s easy to comprehend. The more you throw at them, the less they’ll remember. Keep it short, sweet, and to the point. The less you say, the more likely your audience is to remember it all.
Utilize all of Facebook’s Features — especially Facebook Live and Facebook 360
Connect with your audience in a more immersive way than ever before with Facebook 360 videos. With this, your audience can move around their screen and watch your video from any angle and perspective they want.
With Facebook Live, the videos are in real time. This type of video shows a more authentic side of you that you simply can’t fake.
Optimize for Mobile
More than 78% of video content is viewed on a mobile device, so it’s incredibly important for you to make sure your content is designed to be mobile friendly. Additionally, 85% of Facebook are watched without sound. Make sure your videos are engaging and easy to comprehend with or without sound.
A good way to work around this is to include captions on your videos. That way even if the video is muted, you can still get your message across. Adding captions to your videos can actually increase your view time by 12%, so why not?
Facebook Ad Campaigns
Once you’ve got the perfect video ready to go, you want as many people to view it as possible. With Facebook Ad Campaigns, you can set up your campaign to target whatever different objectives you’d like, depending on what you want to achieve.
With this, you’ll be able to target objectives like Brand Awareness, Reach, Traffic, Engagement, Page Likes and Lead Generation. The more information you have, the more streamlined you can make your strategy so you can get your video in front of the right people.
You can specifically target users down to details like age, gender, language, country, city, postal code and tons of other data to help you specify your target on a deeper level. You’ll get access to data like upcoming anniversary’s, life events, income, purchase behavior and more.
Call to action
Adding a call to action on your Facebook videos can increase click-through rates by 285%. So, when it comes to carrying out a successful video marketing strategy, this step can be extremely beneficial. When you upload your video to Facebook, FB will provide this option for you. You’ll get options like, “Book Now”, “Learn More”, or “Shop Now” to help get your audience to engage with whatever it is you’re offering.
The real key to successful video marketing is trial and error, and that’s where analytics come in handy. These insights will help you make adjustments as you go to help improve your efforts as you progress through the process.
You got this!