The Spotify for Podcasters platform has come out of beta, according to a blog post published by Spotify yesterday (August 13).
The platform is a discovery and analytics dashboard where podcasters can submit a show and access engagement and demographic data about their podcasts.
Accessible data includes things like average listening times, episode streams, and total listeners.
The music streaming company has spent $375 million in cash on buying podcast companies so far this year – across three deals with a total value of $404m.
Writing on its Spotify for Podcasters homepage, Spotify says that its podcast audience has “nearly doubled since the start of 2019″.
Said Spotify: “You may not know their faces, but you probably know their voices—the creative forces behind our favorite podcasts.
“Our hope is that Spotify for Podcasters will help you engage with and understand your listeners, find new fans, discover insights from your peers, and ultimately grow your career.”
“These creators from every corner of the globe make our commutes bearable, they give us the most insightful commentary, and they leave us asking if we can squeeze in one more episode before bedtime. That’s why we’re excited to announce a new platform coming out of beta, Spotify for Podcasters.
“It was built to empower you, the podcast-creating community, to continue innovating and sharing your work with the world.
“Our hope is that Spotify for Podcasters will help you engage with and understand your listeners, find new fans, discover insights from your peers, and ultimately grow your career.”Music Business Worldwide