YouTube Music has named Mahalia as its third Artist On The Rise in the UK.
This follows Mahalia first being part of YouTube’s Foundry Programme to support emerging artists, then being named at the top of YouTube Music UK’s 2019 One to Watch list at the end of last year, after which she was tipped for the BRIT’s Critics Choice Award and the BBC Sound Poll shortlists.
Mahalia’s debut album is due on September 6.
In the last year, Mahalia has amassed more than 28 million views on YouTube globally.
The US, UK, France, Brazil, and South Africa are the countries that have engaged with Mahalia’s content the most over the past year according to YouTube.
Mahalia recently shared the video for her new single Simmer, feat. fellow US Artist on the Rise, Burna Boy and will host a fan event at YouTube Space London on September 5.
“I can honestly say that I can’t believe I’m writing this! It is such an honour to be chosen as YouTube Music’s Artist on The Rise!”
Mahalia said: “I can honestly say that I can’t believe I’m writing this! It is such an honour to be chosen as YouTube Music’s Artist on The Rise!
“YouTube has played such a huge role in the growth of my career. From posting Arctic Monkeys covers when I was 11 to releasing official videos with them over the years, it has been a real journey and I truly think the best is yet to come. Thank you for this. A million times thank you. I won’t let you down!“
“Mahalia continues to amaze us here at YouTube. She is breaking boundaries, records and is truly one of Britain’s rising stars on YouTube.”
Roz Mansfield, YouTube Music
Roz Mansfield, Artist Partnerships Manager, YouTube Music added: “Mahalia continues to amaze us here at YouTube. She is breaking boundaries, records and is truly one of Britain’s rising stars on YouTube.
“We’re so pleased that Mahalia has gone from YouTube Music’s One to Watch for 2019 to one of the UK’s Artists on the Rise.
“Mahalia is an amazing example of an artist that’s using the platform to reach a global fanbase, with top cities viewing her videos on YouTube ranging from London and Paris to New York, Los Angeles and Seoul.
“She’s an incredible vocalist whose songs touch your heart and soul – a truly special British talent. We are proud to support Mahalia and look forward to seeing her continued success.”Music Business Worldwide