In her new gig, Feldman will oversee brand and marketing efforts for Paradigm’s clients in music, and will focus on developing brand and opportunities for the agency’s talent and literary clients.
Feldman joins the agency’s senior management team and will be based in Paradigm’s New York offices, beginning her tenure with the company on September 9th.
Prior to joining Paradigm, Feldman toiled at Warner Records, where she served as Executive Vice President of Strategic Marketing, overseeing a team that created marketing platforms and commercial opportunities for the label’s artists.
She started her career in the industry in college marketing and video promotion at Virgin Records before making the jump to Warner Bros. in 1995.
While at Warner, she oversaw the label’s video marketing as well as the launch of the label’s first sync department.
She was recently president of the 2018 Cannes Lions Music for Entertainment jury. Feldman is also currently on the advisory board of the philanthropic organization Musicians on Call and is a founding member of the marketing organization PTTOW!
Photo: Lori Feldman (RJ Lewis)