SiriusXM is making a concerted effort to expand its focus outside of the car.
In April the music streaming service introduced an $8 per month ‘Essential’ streaming only package aimed at “consumers who don’t have a car or don’t spend a lot of time in their car”.
The company has now launched a number of streaming upgrades including unlimited streaming access outside the car for SiriusXM Select subscribers at no additional cost.
SiriusXM Select subscribers now join All Access, Essential and Premier Streaming subscribers with unlimited streaming access via their phone, on home devices and online.
SiriusXM Select customers will also get access to over 100 recently launched Xtra Music Channels.
The music streaming service has also introduced Personalized Stations Powered by Pandora.
Subscribers to the SiriusXM All Access and SiriusXM Premier Streaming packages will now be able to create Personalized Stations Powered by Pandora within the SiriusXM app.
The updated streaming offering also coincides with an expanded preview of SiriusXM Video that unlocks more from SiriusXM’s On Demand Archive.
“Tens of millions of SiriusXM Select subscribers now get access to SiriusXM outside the car, and the many benefits of the SiriusXM app, at no additional cost.”
Jennifer Witz, SiriusXM
Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations, said: “We have always been dedicated to delivering our customers great value for their subscriptions, and we have achieved remarkable growth and listener loyalty by delivering unrivaled and exclusive content in an easy-to-use way.
“These new initiatives represent another tremendous step forward in that effort, and give our customers more value for their money than ever before.
Added Witz: “Tens of millions of SiriusXM Select subscribers now get access to SiriusXM outside the car, and the many benefits of the SiriusXM app, at no additional cost.
“We are also especially proud that only six months after completing the merger with Pandora, our teams have brought unique music personalization to the SiriusXM app using Pandora’s industry-leading technology for our millions of All Access and Premier Streaming customers.”