Big Deal Music Group has named Casey Robison and Jamie Cerreta as Co-Presidents.
In addition, Kenny MacPherson is assuming the new role of Chief Executive Officer.
All three executives will continue operating out of the company’s Los Angeles HQ.
Founding partners MacPherson, Cerreta and Dave Ayers formed Big Deal Music in 2012, after the three had built Chrysalis Music US into an independent powerhouse prior to its sale to BMG in 2010.
Cerreta recently engineered an alliance with Diplo’s Mad Decent, joining My Morning Jacket, Blake Mills, Local Natives, Weyes Blood, FIDLAR, and SWMRS among those he’s brought to the company.
After beginning his career in major label A&R, he first joined MacPherson at Chrysalis in 2002.
Robison joined Big Deal Music in 2012, moving over from his post at BMI to helm the company’s pop/songwriting division, signing the likes of John Ryan, Julian Bunetta, Joe London, Jake Sinclair, Teddy Geiger and Danny Parker.
A string of chart success that included hit singles for Shawn Mendes, Nick Jonas, One Direction, Jason Derulo and Pitbull saw him ascend to Partner in 2015.
Recent chart success includes hits for Panic! At the Disco, Shawn Mendes and Maroon 5. Casey will also continue to serve as co-CEO with Damon Bunetta of Big Family Music, a venture with Family Affair.
MacPherson’s career has seen him work with the artists ranging from Radiohead to OutKast, from Dan Wilson and Daniel Lanois to Underworld.
Ayers will continue heading Big Deal’s east coast office in New York, where the Co-Founder/Executive Vice-President has signed the likes of St. Vincent, Kamasi Washington, Sylvan Esso, Sharon Van Etten and Sleater-Kinney.
The company’s remaining Partner, Senior Vice-President/General Manager Pete Robinson heads up the Big Deal Nashville office.
MacPherson said: “Jamie and Casey have made critical contributions to establishing Big Deal
“It’s clear to us that they’re not only vital to our continued growth, but to the future of the industry generally.
“These promotions recognize their achievements, as well as the faith that Dave and I have in them as forward-thinking executives.”
“I’m thrilled to be trusted with this opportunity by my partners. And I’m very excited to be entering this next phase with Casey.”
Cerreta added: “I’m thrilled to be trusted with this opportunity by my partners. And I’m very excited to be entering this next phase with Casey.
“I’m so proud to be one of the leaders of an independent company, started by friends, who share the belief that we can do something special by always putting the artists and writers first.”
“Stepping into this leadership role with Jamie is an honor, coming with great responsibility and challenge.”
Robison said: “It’s unique to be part of such a special team, founded on common beliefs and trust.
“The aim is to create a structure and community for writers and artists that’s both supportive and sustainable.
“Stepping into this leadership role with Jamie is an honor, coming with great responsibility and challenge. We truly believe we’re building one of the great music companies of the future.”
Photo credit: Meg GogginsMusic Business Worldwide