YouTube Music and Google Play Music have a total of just 15-16 million subscribers, according to two new reports; and growth has plateaued. The number includes customers who are on promotional trials.
The company added 5 million music subscribers since YouTube introduced the new service last May, sources tell Bloomberg.
Compared to the 1.9 billion people who use YouTube monthly or even the 100 million that subscribe to Spotify, 15-16 million paid subscribers must be a disappointment to Google.
But a Google spokesperson said that similar flat subscription numbers reported by The Wall Street Journal are inaccurate. Paid music subscribers grew 60% year-over-year through March 2019, they said, without providing any hard numbers.