Friday, May 24, 2019

What Bands, Artists Can Learn From Fortnite [Video] | hypebot

1The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from.


Guest post by James Shotwell of Haulix

The most popular video game in the world, Fornite, has changed the gaming industry forever by relying on simple marketing tactics that keep fans engaged.

Fortnite is unstoppable. For the better part of two years, Epic Games’ runaway hit has dominated headlines and industry performance charts thanks to a combination of fan service and constant innovation. The game has become so popular, in fact, that it has forced competing titles to change their gameplay to mirror what fans of gaming love about Fortnite. That kind of influence is rare, but the marketing behind the game’s success is based in simple ideas that anyone can apply to their creative pursuits.

Above all else, Fortnite engages with and listens to its audience. Epic Games invests heavily in keeping players interested in the world of Fortnite through weekly updates, thematic seasons of gameplay, and a social presence that is second to none in the gaming industry. The company recognizes that fans need to feel as unique as they make the company feel by supporting their title, and because of that, Fortnite has retained its audience far longer more gaming brand without having to create and release a new game every year.

In this episode of Music Biz 101, host James Shotwell breaks down four ways artists can learn from Fortnite to improve their marketing efforts. Whether you’re a garage rock sensation or a hip-hop innovator lost in the depths of Soundcloud, this video will help you get ahead.

James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.

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