Thursday, May 9, 2019

Dentsu Aegis Network shuffles leadership across its media division | Advertising Age

Dentsu Aegis Network has named new leadership across its U.S. media division and Amplifi, the group’s media innovation and investment arm.

Lucas Cridland, previously president of Amplifi U.S., becomes chief operating officer of DAN Media U.S., a role in which he will oversee the division’s new operations function spanning all platforms, workflows, technology, delivery organizations and service models that are used to plan, buy and pay clients’ media activity.

Michael Law will take over the role of president of Amplifi, leading all media investment, productivity and partnerships strategy. He was previously executive VP and managing director of DAN U.S. Media Investments.

Dentsu Aegis Chief Investment Officer Andy Donchin was named chairman of Amplifi. He has served in various executive positions within the network, and its media agency Carat, over the last 30 years. Donchin will continue to to focus on commercial relationships and media partnerships while taking on a larger leadership role tackling business development and client relationships from a media investment perspective.

Cridland, Law and Donchin all will report to DAN Media Chairman Doug Ray.

“It’s paramount that we stay ahead of the curve in terms of innovation, ideation and execution," ray said in a statement. "These important appointments will ensure that we future-proof our capability and provide competitive advantage for our clients.”

According to Dentsu Aegis, these shifts were made to accelerate operations across all its media agencies. It also comes as Tokyo-based Dentsu, the parent of Dentsu Aegis Network, disclosed a new company set to open on July 1: Denstu Media Runway, a media-planning and -buying agency dedicated to clients in fashion.

The group said it created Dentsu Media Runway in response to the need for specialized solutions and that it will work to “accelerate and advance business with clients engaged in different business practices.”


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