Live Nation’s Ticketmaster has announced that it was partnering with e-commerce titan Amazon to sell tickets via Alexa, Amazon’s cloud-based voice service. The partnership will allow fans to discover events and buy tickets directly from Alexa-enabled devices, such as Amazon Echo and Echo Dot via voice commands
Would-be ticket buyers will be able to use the service with voice commands like, “Alexa, open Ticketmaster” or “Alexa, ask Ticketmaster to find events this weekend.” Customers can then search for an artist or team name, city, and date range such as, “find concerts in Los Angeles” or “find Miami Heat tickets”. From there, customers can finalize their order details and purchase tickets by linking their Ticketmaster account to Alexa.
Discovering and buying tickets with Ticketmaster on Alexa-enabled devices is currently available in the US only, but Ticketmaster revealed plans to expand to more countries in the near future.
“Ticketmaster has the largest ticket inventory in the world, and our team is always looking to leverage it along with our open platform to reach new fans,” said Dan Armstrong, SVP and GM of Distributed Commerce at Ticketmaster. “This new integration with Alexa will offer yet another avenue for fans to access the best live events, allowing them to discover and buy tickets using only their voice. We’re excited to be working with Amazon Alexa and look forward to seeing fans utilizing it to see the artists, teams, and events they love the most.”
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