Monday, March 18, 2019

Le Tatou’s Excellent Explainer on YouTube’s Role in Article 13 Lobbying–from @TatouProd | MUSIC • TECHNOLOGY • POLICY

“What no one tells you about Article 13”

As we’ve read in recent reporting from Europe, Google’s Susan Wojcicki has been twisting arms among their “YouTubers” to put out videos not only opposing Article 13, but also using the Google party line.

Now that’s starting to backfire because Ms Susan doesn’t really understand how this treating the artist like they’re stupid thing always does.  Think about it–can you imagine Lucian Grange telling Taylor Swift, “Yo, Tay Tay, I need some help on Universal’s latest antitrust review so you can help Universal look cool and make me a video that toes the corporate line?”

Ah, no.  That would never, never happen.  Not only would it never happen, it would probably backfire.

Enter Le Tatou, who are significant YouTube stars in French.  They produced a very thoughtful and articulate (face it–these guys are YouTube stars who actually know stuff, like how to actually research an issue and present it to the public–if you’re wondering why, try applying to a French university some time).

Their Article 13 explainer demonstrates how YouTube has tried to manipulate YouTubers and deceive the public.  The video is in French with English subtitles and you really should take the time to watch the whole thing.

It’s also really funny.

 

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