A blog can be an effective way to drive organic traffic to your website, especially in a digital world where content is king. However, for this strategy to work, you need to ensure that people see your content in the first place.
Your effectiveness in building an audience can be the determining factor in whether or not your blog helps you accomplish your goals. Here are five blogging strategies for building an audience.
Know Your Mission
Before you can build your audience, you need to define your mission. Even if you find a digital marketing solution on Lead to Conversion website that allows the experts to take the reigns, the first thing they’re going to ask you is “what are your goals?”
Sit down and think about the five W’s of journalism. Why are you doing this? Who is your target audience? What do you hope to accomplish? When do you want to reach your goals by? Where will you showcase your content? The answers to these questions will serve as the foundation of your blogging strategy.
Do SEO Research
SEO is the driving force behind organic traffic. SEO research has two main components. First and foremost, you need to take time to understand SEO and learn how to leverage it for success. Second, you need to find the topics and keywords that create the greatest opportunity for success with SEO.
Keyword research plays a significant role in SEO. Knowing what words to search, the related topics, the questions your audience are asking, and the best way to answer them can help your content rank quickly. Set aside time to learn this invaluable skill and integrate it into your content creation.
Leverage Social Media Tools
When used properly, social media can be a powerful way to reach your audience and forge a bond that leads to increased traffic to your blog. In the past, Facebook has been the main source of traffic for bloggers. However, due to changing algorithms that prioritize paid advertising over shared content, more bloggers are shifting toward Instagram and Pinterest for audience expansion. Pinterest, in particular, drives 33% more traffic than Facebook.
Again, it’s important to have a strategy for reaching and growing your audience through social media. Work to find the right blend of personal content and curated content, as well as links and shareable graphics. Focus on doing one or two platforms well, rather than covering all platforms poorly.
Compel Users to Subscribe
Subscribed users are more likely to read and share your content than one-time visitors. They’re also more likely to help you reach your goals, whether that’s per-click advertising revenue, affiliate marketing or eventual digital product or service sales. So how do you get users to subscribe? Showcase the value by offering an opt-in.
An opt-in is usually a downloadable item related to the content on your blog. It should be relatively low cost to create and implement, but of moderate to significant value to your audience. This tool can be used to both expand your audience and increase engagement through a sales funnel.
Create or Join a Network
The fact that there are probably a plethora of different blogs covering the same style of content as yours doesn’t have to be negative; it can be beneficial for all involved. Create a network with bloggers you enjoy that have content that complements your own. Take some time to review and comment on their work so that your name becomes recognizable. Share their content and ask them to do the same.
There are many ways that these networks can help all involved. For one, it provides curated content to share, rather than everyone having to spend time sourcing material for social media. Additionally, it presents an opportunity for guest posts and backlinking, both of which have great SEO implications.
Creating a successful blog and building an engaged audience takes a lot of time and dedication. If you stay true to the course, you’ll be able to build a profitable blog that helps you accomplish your mission.