Redefine “Digital Transformation” In The Era Of Technology-Driven Innovation | Forrester

What does the term “Digital Transformation” mean to you?  Is it about digital customer experiences? Digital operations? Transforming business models? Leveraging software ecosystems? Is it a floor wax? A dessert topping?  “Digital Transformation” as a term loses meaning when it involves everything under the sun. Over the past few years, we’ve seen companies label anything and everything as “Digital Transformation”. No […] [from http://bit.ly/2leQDNn]