Digital Media Spend Continues To Outreach Martech Budgets | Forrester

Every 18-24 months I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States.  In our most recent effort, The US Digital Marketing Forecast 2018 To 2023, my Forecast Analyst colleague, Brandon Verblow and I found that spend on search marketing, banner and outstream video, instream video, […] [from https://ift.tt/2leQDNn]