The UK’s Music Managers Forum (MMF) has published a free online guide aimed at helping artists and their managers capture ‘the maximum value’ from fan data.
The guide raises questions about the ownership and sharing of data post GDPR, and offers a ‘Data Checklist’ that all artists and managers should ask of potential business partners before negotiating a deal.
The guide was written by Chris Cooke of CMU Insights in collaboration with MMF board members Lisa Ward (Red Light Management) and Tom Burris (ie:music) as well as Wicksteed Work’s Jessie Scoullar and Peter Mason, Digital & Social Media Solicitor at Russells.
Paul Craig, Nostromo Management & MMF Chair, said: “Everybody knows how important data is, but very few know exactly how to harness it effectively.
“This guide is a fantastic and much needed resource for managers and artists which provides education and information about the current music business landscape and the many questions they need to be asking their business partners.”
“Everybody knows how important data is, but very few know exactly how to harness it effectively.
Paul Craig, MMF
Lisa Ward, Red Light Management, added: “We all want to build and retain for our artists a digital fanbase – and therefore a data mountain – but not all of us have the resources, relationships or time to utilise it to the max, monetise it – if that’s appropriate – or efficiently spend against it. Hopefully this ‘Fan Data Guide’ can help managers meet that challenge.”
“It’s really important for a modern music manager to have a decent working knowledge of the various platforms through which fans interact with artists and especially the data that they each capture.”
Tom Burris, ie:music
Tom Burris, ie:music, said: “It’s really important for a modern music manager to have a decent working knowledge of the various platforms through which fans interact with artists and especially the data that they each capture. However, finding ways to navigate this sea of data can feel daunting.
“The ‘Fan Data Guide’ sheds light on some of the commonly used digital resources, gives advice on best practice, and helps managers identify where an artist’s audience data is and how it can be used to help inform decisions.”