The Watershed Of Digital-First Consumer Behavior | Forrester

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline. You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend. And imagine buying a sofa online […] [from http://bit.ly/2leQDNn]