Friday, January 18, 2019

Gillette’s Path Forward With “We Believe”: Own The Controversy | Forrester

In Part 1 of this post, I criticized Gillette for their statement “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years…” as lacking conviction in the values they claimed the campaign represented. My first piece of advice was: If you aren’t authentic in […] [from]

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