Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution | Forrester

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution Brands are jumping into the messy arena of polarizing issues with greater fervor – and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton with an overture […] [from http://bit.ly/2leQDNn]