Forrester’s Location Intelligence Platform Wave: 8 Key Players To Help Understand Customers In The Real World | Forrester

The relentless march of digital transformation has not left the physical world untouched – particularly when it comes to understanding and engaging with customers. First customers digitally connected to brands via PCs, then mobile devices, and now via a continuous tidal wave of emerging owned IoT devices (e.g. wearables, connected cars etc) and non-owned IoT […] [from https://ift.tt/2leQDNn]