Wednesday, November 7, 2018

Make it Personal and Reap the Profits | Forrester

This blog post is part of Forrester’s Holiday 2018 retail series. Today’s consumer expects advertisers to deliver personalized, relevant experiences and rewards those that do. Kiran Mani, Google’s managing director of retail, speaking at the National Retail Federation’s September 2018 conference, said that 33% of consumers expect personalized recommendations.[i] Retailers intent on delivering such recommendations […] [from]

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