An Omnichannel Black Friday | Forrester

US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that 59% of Americans, or an estimated 137.4 million people, will shop on Thanksgiving weekend this year.[i] So what did Black Friday look like from a […] [from https://ift.tt/2leQDNn]