While SoundCloud has certainly become a powerhouse for musicians looking to spread their music and promote their brand, the accessibility of the sight has caused it to quickly become overcrowded with artists vying for fans and attention. This added challenge means that a solid, actionable strategy is a necessity when it comes to gaining a critical mass of followers on the site.
Guest post by Omari MC of Omari
Soundcloud has become a heavy hitter over the past few years for musicians to spread their music and let the world know exactly who they are.
However, like most of these platforms, it quickly got overcrowded with a plethora of musicians fighting to get the same attention.
I explained in another article that your music is bound to go nowhere on Soundcloud without an adequate plan.
To get better, more quality Soundcloud followers, here are a few tips you can use.
1. USE SOUNDCLOUDFOLLOWERS.ORG
Soundcloudfollowers.org is a free site that lets users create follow-to-download gateways.
Instead of giving away your songs completely free, you set up your songs through the site and can have users agree to repost, like, and follow your songs/account in exchange for a download.
It's super easy to set up and there isn't a single artist who should not be using it! (It's free)
The good news is you can register and make your gateways in just 60 seconds!Look at the video below.
2. DON'T PAY FOR FOLLOWERS OR LIKES
I am in no way, shape, or form against artists buying music promotion if it's good, organic promo.
But I am definitely not supporting buying fake plays or likes. I know it can get you extra exposure down the line, but it's not worth it in my opinion.
If a listener comes to your page and notices you have a ton of plays with very little likes or reposts (and the comments look fake), they're going to know something isn't genuine.
Again, I'll reiterate there's NOTHING wrong with real music promotion, but leave the fake stuff for the birds.
3. HOW TO GET IN GOOD WITH BLOGGERS
One way to get a quick boost for plays is to be featured on a blog, but you have to know how to network with bloggers in order to be featured. This blog usually gets around 100 music submissions each day. The people who do end up being featured always have a certain number of traits though.
- They are humble when they submit. I'm completely sick and tired of someone telling me they have the hottest music out there, then I click the link and the song isn't even mixed and mastered. If your music is good, people will tell you it's good. There's no need to boast about your own work because it's obviously going to be a biased opinion.
- Their songs are high-quality. You can have all the talent in the world, but if the recording isn't pleasing to the ear, it's not getting featured. Not everyone has the big bucks to get the best music engineering services in the world, but you can least make it sound decent.
- Think about what the blogger wants instead of what you want. Most people submit their music with one goal in mind, "How can I get more listens to my song?" Why? Because people are extremely self-centered. They want to know what's in it for them, so what do you think a blogger wants to know? The EXACT same thing.
They want to know how featuring your music will benefit their site. Will it be so good that people will share it? Will it build credibility for the blog? Keep the blogger in mind whenever you submit your music.
4. THINK BIG BY THINKING SMALL
Many people go after the top blogs. Now I may get 100 free music submissions a day, but I'm still able to keep up with those for the most part. Don't forget the little things when you submit to stand out!
Use a first name in the subject line if the blog doesn't state they want anything specific. If someone puts my first name in the subject line, it's almost guaranteed to get opened.
It shows someone actually took the time to do their homework. I've gotten featured on a good number of sites simply by showing that I care about the site I'm submitting to.
Don't forget the smaller blogs either. Some people might only get 10 music submissions per day. Those are the people who are probably the most attentive and ready to feature your music.
The big dogs already get enough attention. Try going to maybe the 2nd or 3rd page of the Google search page whenever you're looking for blogs who accept submissions.
5. USE THE LAW OF RECIPROCITY ON SOCIAL MEDIA
If you want personalized one-on-one attention to see how we can help your music goals, schedule a free 15 minute phone consultation with us or watch our free in-depth video below. I go over the exact strategies I used to grow my music business from $20K to over $117K/year. Any artist who wants to sincerely learn and grow will take advantage of either of these resources.
6. STOP PUTTING ALL THE FOCUS ON YOU
Comment, like, and repost OTHER peoples music from your SoundCloud account!
Message those people (if you sincerely like their music) and ask if they want to collaborate and repost some of your songs as well. It can be as simple as this,
"Hey man. I'm really digging your track, "track name". I reposted it on my account! I think we make similar music and both our audiences can grow if you're down to repost some of my stuff occasionally too? Here's a track of mine if you want to share it."
That wasn't too hard, right?
You're giving someone else a compliment, and still can grow your own channel.
7. INCLUDE OTHERS IN YOUR GATEWAYS
With Soundcloudfollowers.org you can put up to 7 SoundCloud accounts in a single follow-to-download gateway.
Say you often collaborate with another artist. You could include each other in your follow-to-download gateways and grow twice as fast!
I'd mostly use this method if you're a blog channel or you collaborate often, but it's still useful for everybody!