Apple Music and indie dance label Ministry of Sound have struck an exclusive playlist deal, according to multiple sources. The deal effectively means that all of Ministry Of Sounds many popular playlists will only be available on Apple Music
It's just the latest example of music streamers turning to exclusives in an effort to differentiate themselves from competitors. The industry will watch the effects of this deal closely, including whether Spotify retaliates by re-emphasizing MoS music on the platform or how much new signings will fear being shut out for the streamer.
Popular Ministry of Sound playlists including “Dance Nation,” “R&B Mixtape” and “Ibiza Anthems” each of which has hundreds of thousands of followers, will be removed from Spotify and other non-Apple streaming services in the coming days.