UK-based label services company Kartel Music Group has launched a new marketing and promotions division.
The new department will offer online PR, press, radio, digital media and content services.
The new team includes Head of Press Joly Checketts, Head of Radio Tom Poole, Promotions Manager Josh Byrne and Social Media & Content Manager, Michael Mavor.
Checketts joins from Propellor Recordings, where he was Head of Press and orchestrated early press and online campaigns for Yungblud (Interscope), Au/Ra (RCA), Sløtface (Propeller), Francobollo (Square Leg) and more.
Prior to Propellor, he was Campaign Manager at Charmfactory, working with artists such as Raye (Polydor), Dagny (Republic), Jordan Rakei (Ninja Tune), and Bruno Major (Kobalt).
Kartel’s new Head of Radio Tom Poole has orchestrated campaigns for Gary Numan, Charles Bradley, Palace, Sharon Jones & The Dap Kings, Younghusband, Fionn Regan and others.
Poole brings with him a roster which includes Eliza Shaddad, Dahlia Sleeps, Valley Maker and Jazzanova.
“Kartel is the epitome of Independent music and I’m so excited to be here and celebrate that.”
“It’s an incredibly exciting time to be independent right now, and Kartel are very much at the forefront of that,” said Checketts.
“Being able to offer a full spectrum of marketing services in-house (including press, online, and radio) to both established artists and developing acts is a rare luxury. I’m delighted to be joining up with such a creative, talented team and achieving some great things together. The media and PR landscape is ever-changing, constantly opening up new avenues to explore, and we’ll endeavour to be on the frontline.”
Poole added: “The independent music sector is a very sacred and beloved part of our industry – highlighted by the positive changes that have taken place at BBC Radio 1, and the forthcoming changes at BBC Radio 6 Music. Kartel is the epitome of independent music and I’m so excited to be here and celebrate that.”
“We are incredibly excited to welcome such a talented team to the company.”
Charles Kirby-Welch, Kartel Music Group
Kartel CEO Charles Kirby-Welch said: “Sustaining engaging campaigns can be a challenge for independent artists and labels. At Kartel we hold dear the value of a passionate team who are truly invested in an artist.
“Our understanding of the commercial landscape surrounding recorded music gives us a unique insight into our approach to promotions and marketing. We are incredibly excited to welcome such a talented team to the company to support our artist and label partners creating impactful and sustainable promotions campaigns that can build careers.”
Music Business Worldwide