Apple has fully acquired Asaii, a startup which specializes in A&R-boosting music analytics.
The platforms allows artists, labels and managers to “discover, track, and manage talent using machine learning” and is based in San Francisco.
The news of Asaii’s acquisition comes just three weeks after Apple completed the buyout of audio recognition platform Shazam for $400m.
The team behind Asaii have previously worked at the likes of Uber, Apple, Facebook and Yelp.
The platform processes data from the likes of Spotify, SoundCloud, Twitter, Facebook and Instagram – offering both streaming and social media analysis.
It allows users to compare daily, weekly and total playcounts of tracks across multiple artists.
According to Axios, Apple’s Asaii’s acquisition was “worth less than $100m”.
The deal has been confirmed by multiple further sources.Music Business Worldwide