UK-based promoter Music+Sport, the company behind Jockey Club Live, has hired booking agent P-C Rae as Artist Booker.
Rae is best known for his work as an artist booker for a diverse portfolio of events around the world, including festivals such as Slottsfjell in Norway and conferences including SXSW in Austin, TX.
In his new role, Rae is responsible for overseeing and acquiring talent for Music+Sport’s wide range of live music events at sporting venues.
That includes the successful joint venture with Jockey Club Racecourses, Jockey Club Live, as well as several partnerships with other major sporting venues.
The partnership between Music+Sport and The Jockey Club was established in 2013 to increase the popularity and commercial success of live music events at the 15 Jockey Club owned racecourses around the UK.
In 2015, the company expanded its portfolio and have a number of rugby partnerships in place while actively looking at promoting similar shows at a range of other sporting events moving forward.
P-C Rae said: “I’ve enjoyed watching the emergence of Music+Sport as a major player in the UK live music market over the last four years.
“Music+Sport have come a long way in a short space of time, I am relishing the opportunity to help them secure the right artists for their shows moving forward.”
“They have come a long way in a short space of time and have done an amazing job bringing sporting and music audiences together.
“They know what they are doing and they have a very clear vision of what they want, so I am relishing the opportunity to help them secure the right artists for their shows moving forward.”
“Bringing someone with the experience and expertise of P-C Rae on board to oversee our Artist Booking is a fantastic coup for Music+Sport.”
andrew wilkinson, music+sport
Andrew Wilkinson, CEO of Music+Sport said: “Bringing someone with the experience and expertise of P-C Rae on board to oversee our artist booking is a fantastic coup for Music+Sport.
“[It] puts us in a really strong position as we start thinking about our 2019 programme of events.”
Music Business Worldwide