Bandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform's new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians.
Maroon 5 used the new Bandsintown Instagram marketing tool last week to announce their UK and Asia dates.
Bandsintown registered artists can now use the tool to convert Instagram story links into ticket sales via an auto-generated short URL. Fans can swipe up on an artist’s Instagram Story to access pre-sales, on-sales, VIP tickets, and more.
In addition, artists are now able to save the Events Landing Page as an Instagram Highlight - the equivalent of adding a permanent Tour Dates tab in their Instagram profile. The link will always pull their most up-to-date published tour dates.
Artists are also able to monitor analytics (conversions, clicks, RSVPs, and native analytics) via Bandsintown Manager. Find more information on how the new integration works on the Bandsintown artist website.