User-generated music video platform Triller has signed a deal with 7digital to gain access to the B2B digital music set-up’s catalogue.
Triller aims to build on that whole lip-syncing thing people seem to like. Users film various takes of themselves performing to a song, and then the app cuts them all together to make a “celeb-quality” music video. The 7digital deal vastly expands the tracks to which users have access.
“We are delighted to partner with Triller”, says 7digital CEO Simon Cole. “This collaboration ensures that Triller can offer even more compelling experiences to consumers, while the music industry will also benefit from broadening access to digital music through the continued growth of this exciting platform and its impressive user engagement”.
Triller CEO Mike Lu adds: “This relationship between Triller and 7digital gives video content creators and Triller influencers even greater opportunity to share their talents and make their mark on the social media world using the latest chart-topping hits. 7digital’s prominent presence in countries outside of the US will help to further increase Triller’s global footprint”.
The 7digital deal follows a recent licensing agreement between Universal Music and Triller. The company also recently announced that it had raised $5 million in new funding.[from https://ift.tt/2lvivLP]