Is YouTube doing unsigned artists more harm than good? This piece looks at the financial arrangement between musicians and the popular video sharing platform, specifically exploring how it affects unsigned musicians.
In this new post from MusicThinkTank, Mark Knight examines how the arrangement between YouTube and unsigned artists works against the latter, often leaving them hanging financially.
"YouTube has the music industry in a head-lock, and as ad revenues keep rolling in, why would they feel the need to loosen their grip. The music industry need them. Let’s not forget VEVO was the music industry’s attempt to take on YouTube, and now it’s nothing more than a channel on YouTube, most fans wouldn’t even be aware that it was intended as an alternative destination site."