Apple Music has scored another major music video exclusive with Ed Sheeran’s documentary Songwriter set to arrive on the service worldwide on August 28.
Directed by Sheeran’s cousin and filmmaker, Murray Cummings, the film documents the creation of his chart-topping third album, Divide.
Songwriter was produced by Kimmie Kim and executive produced by Sheeran’s manager Stuart Camp and Stefan Demetriou, who was head of Warner Music’s creative hub Firepit before jumping ship for Universal last year.
Alongside documenting the collaborative process behind his biggest hits, Songwriter offers insight into Sheeran’s childhood through never before-seen-footage from his family’s archives.
Those who appear in the film include legendary producer Benny Blanco and musicians such as Amy Wadge, Johnny McDaid, Foy Vance, Ryan Tedder, and Julia Michaels.
Sheeran said: “Songwriter gives viewers a unique glimpse into the songwriting process.
“Murray’s film brilliantly documents the hard work and DNA that goes into creating a song from start to finish.”
”I decided to make something different. I wasn’t going to show fame. I didn’t want paparazzi, screaming fans or big stadiums. i wanted the focus to be the songwriting.”
murray cummings, filmmaker
Cummings said: ”I decided to make something different. I wasn’t going to show fame. I didn’t want paparazzi, screaming fans or big stadiums.
“I didn’t want to have sit down interviews because I didn’t want to tell the audience how something came to be, I just wanted to show them. And I wanted the focus to be the songwriting.”
Songwriter was premiered at the Berlin Film Festival this year and had its North American debut at the 2018 Tribeca Film Festival.
The film will have a limited theatrical release in New York from August 17 and Los Angeles from August 24.
Alongside the Sheeran exclusive, Apple Music released the official concert film of Taylor Swift’s 1989 world tour in 2015, and hosted and streamed a special performance by Shawn Mendes in May.
It’s also released documentaries with P!nk, Puff Daddy, Sam Smith, The Chainsmokers and more.Music Business Worldwide
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