There are a lot of important elements that go into creating a successful video, but one that many often overlook (or don’t put any thought to until the last second) is music.
Music can hugely impact the mood of your video, and that, in turn, can have an effect on its success.
Think about one of your favorite online videos. Sure, the acting may grab your attention, and the message might be interesting, too, but what probably caught your attention more than anything else was the music.
If you’re looking for some advice on how to choose music for your video, you’ve come to right corner of the internet. To choose the perfect music for your video, just follow the tips below.
Know the Message Your Video Aims to Send
Before you can delve into the wide world of royalty-free production music, you need to be familiar with the message you want your video to send.
To get a better idea, ask yourself the following questions:
What is the purpose of the video?
Is it supposed to entertain, or provide information?
What is the pace of the video?
Does it move slowly, or quickly?
Does it aim to promote a specific product, or highlight your brand?
Once you’ve answered these questions, it should be easier to begin to determine the type of music your video needs. Remember: you don’t want the music to be the only thing about your video that anyone remembers. It should add to the mood and not detract from it, but you don’t want it to steal the show, either.
Know What Type of Music Will Appeal to Your Target Audience
When you’re trying to choose the right music for your video, you want to think about your target audience and what’s going to appeal to them. If you plan to market your video to millennials, choose something that will appeal to them specifically. Do your research, and you’ll be that much more likely to be successful.
Do You Want to Have Music Through the Duration of the Video, or Intermittently?
The purpose, intent, and style of your video should determine how you use the music you choose to pair with it. For example, if you’re going to be promoting a corporate video, you’re unlikely to require music through the duration of the video. In this case, you can use music in the beginning and end of the video – like a bookend. If you’re working on a car commercial on the other hand, you’ll likely want to have music throughout.
What Mood Should the Music Have?
Again, the type and style of video you’re working on should help to determine the mood of the music. If you’re trying to emphasize the cool, exciting features of a new car, you’re going to want to choose music for your video that highlights the pace and feel of the video. If you’re working on a slow, somber video, choosing something mellow (and potentially downbeat) to complement the tone is a good idea.
To Go Vocal, or No?
Is your video an interview? Is there a lot of dialogue? If so, using music with vocals is only going to detract from the message of the video. If you’re really itching to use a song that features vocals, ensure that they will align with the video itself, and its target audience, too.
If you want to be safe, find an instrumental track that conveys the same mood and emotions and use that.