Thursday, June 28, 2018

BandsinTown Adds Int'l Partners, 35% Users Now Outside Of North America | hypebot

BandsInTown new logoConcert discovery and marketing app Bandsintown has announced key partnerships in Japan and France to further expand its international reach. 35% of Bandsintown's 130 million monthly active users are currently from outside of North America.

Globally, Bandsintown serves 42 million registered users and 450,000 touring artists.

A new partnership with Japanese ticketing company Lawson Ticket will help international artists better reach and connect with local concert-goers. There are over 30,000 annual live events in Japan, an increase from 15,000 in 2007 with ticket sales tripling in the same period, representing a $3 Billion live music market.

In France, Bandsintown already has 1.1 million registered downloads and partnerships with Deezer, Spotify and Apple Music. But a partnership with music TV and radio network NRJ Global will see the media company sell Bandsintown's direct to fan marketing platform to concert promoters and other music companies.

 “Fans in over 200 countries around the world, trust Bandsintown to discover concerts and new artists.” said Fabrice Sergent, Bandsintown Managing Partner in a statement. “With 65% of our users in North America, we see huge potential in partnering with these local media players in key live music markets like France and Japan, and together we look forward to promoting local concert discovery on a global scale.”


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