Kobalt has made a key hire for its recordings company AWAL in Michael Pukownik, who joins from Warner Bros. Records as Senior Vice President, Head of Artist Marketing for North America.
Based in Los Angeles, Pukownik will oversee artist marketing campaigns for the AWAL roster whilst driving digital marketing strategy.
His appointment is further evidence of Kobalt’s investment in AWAL, which has been newly relaunched this year with $150m in funding.
Part of that cash was recently used to acquire multi-format radio promotion specialist, in2une Music.
Pukownik joins AWAL with more than 18 years of music industry and marketing experience.
Most recently, he spent three years as Vice President of Marketing at Warner Bros. Records, where he ran successful campaigns for artists including Gorillaz, and developed new acts like The Shelters.
Prior to that, Pukownik spent 10 years at EMI/UMG/Capitol Records where he started as a Program Manager before transitioning to more artist-focused roles within EMI.
“We are at a critical moment of growth at AWAL and investing in talented leaders is of the utmost importance as we continue to deliver the best option for independent artists.”
lonny olinick, awal
Commenting on the hire, AWAL CEO Lonny Olinick said: “We are at a critical moment of growth at AWAL and investing in talented leaders is of the utmost importance as we continue to deliver the best option for independent artists.
“Michael has proven he can lead a team, while developing and delivering expansive campaigns that can and will benefit our artists.”
Ron Cerrito, AWAL President, North America, said: “We are expanding the AWAL roster, team and capability with great momentum as we build the recording company of the future.
“With deep experience ranging from the digital space to traditional marketing, Michael epitomizes the music executive of the future.”
ron cerrito, awal
“With deep experience ranging from the digital space to traditional marketing, Michael epitomizes the music executive of the future.
“He will lead our marketing and digital marketing team focusing on current campaigns for Lauv, Rex Orange County, R3HAB, Tom Misch, Freya Ridings, Madison Beer, The Wombats, Timeflies, Bruno Major, Austin Burke, Kim Petras, and many more.”
Pukownik added: “I am thrilled to be joining Kobalt Music Group and would like to thank Willard Ahdritz, Lonny Olinick, Ron Cerrito, and the entire AWAL team for this fantastic opportunity.
“I believe that Kobalt’s truly forward-thinking, transformative approach is going to continue to propel the music industry into the future and derive outstanding results for artists worldwide.”
Michael Pukownik
“My personal life and professional career thus far have been markedly influenced by the intersection of music and technology, and I believe that Kobalt’s truly forward-thinking, transformative approach is going to continue to propel the music industry into the future and derive outstanding results for artists worldwide.
“I look forward to being able to contribute to this mission.”
Music Business Worldwide
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