Whether band or solo artist, how you market yourself to the public is a major component of achieving success, and your artist "brand" is what your fans will come to associate with your public persona, and the face of the music they love.
In this latest post on MusicThinkTank, Jordan Gates looks at the relationship between a band and their brand, and how to market the partnership of the two.
"A brand is much more than just a name or a logo. It encompasses the entire identity of your group including how you portray yourself to the world and how the world perceives you. Every move you make can have an effect on your brand. If done right, your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it."